• Patagonia.com
  • Ongoing digital craft-titioning with a great group of people.
  • {UXA}
  • Camel.com: In Focus Project
  • Lead a team to launch a major promotional contest for Camel. This included the first use of user generated content for the brand, and my first taste of tobaccos intense legal review process.
  • {UXA, Collaborator}
  • HAVAS / The Annex
  • Joined forces with the local branch of HAVAS Worldwide to lead the UX efforts for their work on classic American brands.
  • {User Experience Director}
  • Abbvie via Rightpoint
  • Worked with the good people of Rightpoint to build a complex intranet system for a leading pharmaceutical company.
  • {UXA}
  • Patagonia.com
  • Building off of the exploratory work helped launch the latest iteration of the site with an updated experience poised for future success.
  • {UXA, Collaborator}
  • Kumbuya Redesign (RIP)
  • Tested and launched a full rebrand and site redesign for a small social commerce startup. Unfortunately, the work was completed too late to save the business.
  • {Product, UXA}
  • Patagonia.com Exploratory Design
  • Worked with a small handpicked team that conceptualized, and built a proof of concept site that explored the possible evolution of Patagonia.com.
  • {UXA, Collaborator}
  • Musicdealers.com
  • Launched a thorough redesign of the homepage and brochure site, to make the sites messaging clearer and more focused. In two months time, the team saw a decrease in the bounce rate with an increase in qualified sales leads by over 400%.
  • {Product, UXA, Creative}
  • Music Dealers: User Permissions
  • Launched a comprehensive permission set for customers accessing the Discovery Tool. The two-level hierarchy allowed sales staff to customize individual and group client access permissions with over 5,000 variations.
  • {Product, Strategy, UXA}
  • Music Dealers Discovery Tool
  • Redesigned, relaunched, and continued to iterate on the company's music search and collaboration tool
    Check out a nice little video demo of the product.
  • {Product, UXA, Creative}
  • Hello, Music Dealers!
  • Joined up with the Music Dealers team to help them build the best sync licensing platform in the world.
  • {Director of Product}
  • Meditation.com (RIP)
  • Part of a team effort to relaunch Meditation.com into a global, personalized knowledge portal.
  • {Strategy, UXA}
  • Groupon Types & Places
  • Member of the team that launched a couple of features to help people personalize their deal Groupon Experience. This project also has the distinction of creating the most boring feature launch videos ever.
  • {Strategy, UXA, Creative}
  • The Refindery (RIP)
  • A side project with a good friend who has an extensive knowledge of clothing and style, the Refindery curates and sells vintage clothing.
  • {Strategy, UXA, Creative}
  • Groupon Getaways
  • Part of a team effort to build and launch the first iteration of a travel category and deal page format on Groupon.
  • {UXA}
  • Groupon "2.0" (RIP)
  • A company-wide effort, with merchant and user components. For merchants, we created a new experience that allows them to launch and manage their deals. For users some new deal consumption avenues, including a deal feed, and social integration.
  • {UXA}
  • Groupon Rewards Leveling (RIP)
  • As part of a great team launched a leveling activity to the existing Groupon Rewards program. Users can earn additional rewards as they achieve the levels of sandwich, falcon and moon..
  • {UXA}
  • Personal Caregiver II
  • Updated the app for use in a clinical study. It was updated for use on the iPad as well as added new reporting and graphing features.
  • {UXA, Creative}
  • Prana.com
  • Architected and advised on the relaunch of brand and site. Success was achieved through collaborations and mind melding with the Prana team, Craig Wilson and Stratton Cherouny.
  • {UXA}
  • PlayersLife.com via Reach Creative
  • Developed an online community site for casino game enthusiasts, allowing them to continue their game experience away from the casino floor.
  • {UXA}
  • Personal Caregiver iPhone App
  • Architected and advised on the development of the application that assist people in taking and tracking of medications.
  • {UXA}
  • Fjallraven US via Twiss
  • Creative direction and design for the US eCommerce launch of Fjällräven, an iconic Swedish producer of quality outdoor gear. Special thanks to the WCSTteam for their help.
  • {UXA, Creative Direction}
  • Sears, Simply Indoors Catalog via Centerpoint, Trinsic
  • Developed, as part of a larger creative team, a web-based, interactive product vignettes to replace the existing seasonal print catalog.
  • {UXA}
  • WMS.com via Reach Creative
  • A re-architecture of the existing site. Goal was to reflect the companies position as a leader in the casino gaming industry and make it more "player" friendly.
  • {UXA}
  • Rhyme Play (RIP)
  • As part of the founding team, created the strategy, site architecture and design of this music-focused community site. Sadly the project never got developed..
  • {Founder, Strategy, UXA, Creative}
  • Holly Hunt eCommerce
  • In conjunction with the Holly Hunt team, augmented the existing site with an implementation of eCommerce functionality.
  • {UXA}
  • Skatespots.net (RIP)
  • Working with the skatespots development team re-skinned the existing crowd-sourced site to highlight existing content and functionality while adding new features in the process.
  • {UXA, Creative}
  • The Footprint Chronicles IV
  • A redesign and relaunch of Patagonia's industry-leading, self-investigative site, documenting their products’ social and environmental impact.
  • {UXA, Creative}
  • Hollyhunt.com
  • In conjunction with the Holly Hunt team, a re-imagination of their existing brochure site into a feature-rich online catalog.
  • {Client Workshops, Competitive Analysis, UXA}
  • Patagonia.com
  • An ongoing relationship with Patagonia, focusing on their e-commerce business. Projects often completed in conjunction with The Royal Order.
  • {UXA, Creative}
  • Timmy The Terror (RIP), with WCST
  • Developed a proof of concept for a unique community site.
  • {Strategy, UXA, Creative}
  • McGuire Furniture
  • A re-architecture of their existing catalog site, introducing features to simulate the showroom experience.
  • {UXA}
  • The Royal Order of
    Experience Design
    (RIP)
  • Tired of having a real boss, I started working with a few friends. Together we grew a small interactive boutique from three guys to a team of 12+ creating experiences for top brands.
  • {Partner, Person of Interest}
  • Time past
  • Learning, schooling, socializing, working, this and that.
  • {Participant, Instigator}
  • Born
  • Special thanks to JW & Jan Bowman for all the hard work.
  • {Participant}