Joined with the core team of this Chicago-based startup to research, build, refine and launch the unique new gifting concept, based around creating personalized songs.
Partnered with this Chicago-based men's grooming company to improve the brand and refresh their digital experience. Streamlining the process for wholesale, and now retail, markets.
{Collaborator}
Stashback - Launching Spring 2017
Nurtured and grew a simple idea of collabrative image sharing into a compelling social sharing app experience.
A division of Underwriter Laboratories was exploring an educational course tool creation tool. Collaborated and led the concept and execution of the proof of concept. The initial proof of concept has tested well, and now the team is taking the POC further and retooling to build as an MVP by 2016
Attempting to fill an industry hole and scratch personal itches, I founded a collaborative group of discipline experts that brings a start-up product development mindset to the agency experience.
Ongoing digital craft-titioning with a great group of people.
{UXA}
Havas | Camel.com: In Focus Project
Lead a team to launch a major promotional contest for Camel. Including the first use of user generated content for the brand and my first taste of tobaccos intensive legal review process.
Building off of the exploratory work helped launch the latest iteration of the site with an updated experience poised for future success.
{UXA, Collaborator}
Kumbuya Redesign (RIP)
Tested and launched a full rebrand and site redesign for a small social commerce startup. Unfortunately, the work was completed too late to save the business.
{Product, UXA}
Patagonia.com Exploratory Design
Worked with a small handpicked team that conceptualized, and built a proof of concept site that explored the possible evolution of Patagonia.com.
Launched a thorough redesign of the homepage and brochure site, to make the sites messaging clearer and more focused. In two months time, the team saw a decrease in the bounce rate with an increase in qualified sales leads by over 400%.
Launched a comprehensive permission set for customers accessing the Discovery Tool. The two-level hierarchy allowed sales staff to customize individual and group client access permissions with over 5,000 variations.
Redesigned, relaunched, and continued to iterate on the company's music search and collaboration tool Check out a nice little video demo of the product.
{Product, UXA, Creative}
Hello, Music Dealers!
Joined up with the Music Dealers team to help them build the best sync licensing platform in the world.
{Director of Product}
Meditation.com (RIP)
Part of a team effort to relaunch Meditation.com into a global, personalized knowledge portal.
{Strategy, UXA}
Groupon Types & Places
Member of the team that launched a couple of features to help people personalize their deal Groupon Experience. This project also has the distinction of creating the most boring feature launch videos ever.
{Strategy, UXA, Creative}
The Refindery (RIP)
A side project with a good friend who has an extensive knowledge of clothing and style, the Refindery curates and sells vintage clothing.
Part of a team effort to build and launch the first iteration of a travel category and deal page format on Groupon.
{UXA}
Groupon "2.0" (RIP)
A company-wide effort, with merchant and user components. For merchants, we created a new experience that allows them to launch and manage their deals. For users some new deal consumption avenues, including a deal feed, and social integration.
{UXA}
Groupon Rewards Leveling (RIP)
As part of a great team launched a leveling activity to the existing Groupon Rewards program. Users can earn additional rewards as they achieve the levels of sandwich, falcon and moon..
Architected and advised on the relaunch of brand and site. Success was achieved through collaborations and mind melding with the Prana team, Craig Wilson and Stratton Cherouny.
Creative direction and design for the US eCommerce launch of Fjällräven, an iconic Swedish producer of quality outdoor gear. Special thanks to the WCSTteam for their help.
{UXA, Creative Direction}
Sears, Simply Indoors Catalog via Centerpoint, Trinsic
Developed, as part of a larger creative team, a web-based, interactive product vignettes to replace the existing seasonal print catalog.
A re-architecture of the existing site. Goal was to reflect the companies position as a leader in the casino gaming industry and make it more "player" friendly.
{UXA}
Rhyme Play (RIP)
As part of the founding team, created the strategy, site architecture and design of this music-focused community site. Sadly the project never got developed..
In conjunction with the Holly Hunt team, augmented the existing site with an implementation of eCommerce functionality.
{UXA}
Skatespots.net (RIP)
Working with the skatespots development team re-skinned the existing crowd-sourced site to highlight existing content and functionality while adding new features in the process.
Developed a proof of concept for a unique community site.
{Strategy, UXA, Creative}
McGuire Furniture
A re-architecture of their existing catalog site, introducing features to simulate the showroom experience.
{UXA}
The Royal Order of Experience Design (RIP)
Tired of having a real boss, I started working with a few friends. Together we grew a small interactive boutique from three guys to a team of 12+ creating experiences for top brands.
{Partner, Person of Interest}
Time past
Learning, schooling, socializing, working, this and that.